This webinar is about analyzing the effectiveness of emails sent through the EveryAction platform.
The webinar covers how to view email performance results on the EveryAction targeted email dashboard, including metrics like open, click, bounce, and unsubscribe rates. It explains how to drill down into individual contact records to see the email engagement history for each supporter. The webinar also discusses the various email reporting templates available in the Report Manager, such as the Email Comparison Report, Email Performance Report, and Email Links Comparison Report, which allow users to analyze email effectiveness across different campaigns and channels.
The webinar then focuses on how EveryAction's email scoring system works, automatically assigning a score of 1-10 to each email address based on recent engagement. It explains how users can leverage these email scores to improve segmentation, exclude inactive contacts, and ensure their email program maintains a good domain reputation. The webinar also covers how to use the Create a List tool and Targeted Email Summaries to filter contacts based on their email engagement levels, enabling users to target their most active supporters or design re-engagement campaigns for less engaged contacts. Finally, the webinar provides an overview of the additional resources and support available to users.
