This webinar is about designing highly effective emails using EveryAction's email marketing tools.
The webinar provides an overview of EveryAction's drag-and-drop email editor and classic email editor. It explains the key features and benefits of each editor, highlighting the drag-and-drop editor's ease of use for creating mobile-friendly email layouts, and the classic editor's ability to allow for more advanced HTML and CSS customization. The webinar covers topics such as working with content elements, rows, and global settings in the drag-and-drop editor, as well as utilizing pre-designed templates, themes, and the WYSIWYG editor in the classic editor.
The webinar then focuses on techniques for personalizing emails, including the use of merge fields to dynamically insert contact information, and conditional content to display tailored messaging based on supporter data. It explains how to create and manage reusable email components that can be inserted into messages to streamline the email creation process. Finally, the webinar provides an overview of the additional resources and training opportunities available to users, including help documentation, the Bonterra Academy, and the EveryAction support team.
