This webinar is about evaluating the impact of outreach efforts using source codes in the EveryAction platform.
Source codes are unique identifiers applied to records when supporters respond to online forms, direct mail appeals, digital ads, and other outreach efforts with a contribution or interaction. They allow organizations to track supporter responses and evaluate the effectiveness of their outreach and fundraising campaigns. Source codes can be used to answer questions about where contributions or pledges originated, how much money was raised from specific efforts, and which outreach methods led to new supporter sign-ups.
The webinar covers the process of creating and applying source codes, including navigating to the source codes list, entering details like parent codes and tags, and linking codes to online forms and email campaigns. It also discusses how to view and search for source codes, both at the contact record level and using the create a list feature. Additionally, the webinar explains the use of origin source codes to identify supporters' first interactions with the organization, as well as how source codes can be incorporated into reports to track and analyze outreach and fundraising data.
Evaluating Your Impact Using Source Codes Presentation Slides
