This webinar is about refining communications through EveryAction's email marketing tools.
The webinar provides an overview of EveryAction's targeted email feature, which allows users to segment their audience, create dynamic content using merge fields, maintain consistent branding, and make it easy for recipients to take action. It covers the steps to get started with targeted email, including navigating the dashboard, creating new emails, and utilizing the drag-and-drop or classic editor. The webinar also discusses the ability to create email groups and series to manage multiple versions of messages and automate outreach.
The webinar then shifts to EveryAction's triggered email functionality, which sends automated responses to recipient actions like subscription confirmations or payment notifications. It explains the differences between targeted and triggered emails, noting that triggered emails can be sent to both subscribed and unsubscribed recipients. The webinar provides an overview of the triggered email dashboard and how to monitor the performance of these automated messages. Finally, the webinar covers the process of creating and sending targeted emails, highlighting features like merge fields, smart links, and query strings to enhance personalization and engagement.
Refining Communications via Email Marketing Tools Presentation Slides
