This webinar is about tailoring your email audience for higher engagement in the EveryAction platform.
The webinar covers the use of EveryAction's Create a List (CAL) tool, which allows users to build targeted lists and searches for email outreach. It explains how to navigate the CAL interface, including organizing sections as favorites and previewing search results before running the full query. The webinar also discusses creating targeted email summaries to identify recently active contacts and sort them into engagement-based groups.
The webinar then focuses on best practices for optimizing email lists and deliverability. It emphasizes the importance of only sending emails to engaged, opted-in subscribers to maintain a positive sender reputation and avoid spam filters. The webinar covers different types of opt-in methods, from confirmed to implicit, and discusses how to leverage EveryAction's email interest activist codes to give supporters control over their email preferences. Additionally, the webinar covers the risks of renting or trading email lists, as well as how to monitor email performance and utilize A/B testing to improve engagement.
Tailoring Your Email Audience for Higher Engagement Presentation Slides
