Sending an Email Blast

The webinar covers the process of sending an email blast using the organization's donor management system. It begins by guiding the attendee through the steps of verifying their contact information in the system and then navigating to the email blast functionality. The presenter walks through the email builder, highlighting best practices for incorporating images, using merge tags to personalize content, and including a call-to-action button linked to the organization's fundraising page. Emphasis is placed on the ability to save email templates and reuse them to streamline future communications. The webinar then covers the email setup process, including customizing the subject line and sender information.

The focus then shifts to reviewing the email results, including open rates, clicks, and any donations generated. The presenter encourages the attendees to leverage the organization's fundraising email gallery for inspiration and ideas. The session concludes with guidance on developing a strategic communication plan to avoid overwhelming supporters with redundant messaging. Throughout, the presenter provides hands-on demonstrations within the system to guide the attendees through the email blast workflow.

Sending an Email Blast Presentation Slides