Change is inevitable in any organization, but for nonprofits, how change is communicated can determine the trust, engagement, and long-term support of key stakeholders. Whether you’re dealing with leadership transitions, financial shifts, program adjustments, or external challenges, nonprofits must prioritize clear, transparent, and timely communication to maintain confidence and connection with their donors, staff, volunteers, and the communities they serve.
Silence or vague messaging can lead to uncertainty, speculation, and diminished support, while proactive communication fosters trust, strengthens relationships, and reassures stakeholders that the organization remains committed to its mission.
During times of transition, stakeholders want to know three things:
- What’s happening?
- Why is it happening?
- How does it impact me and our organization’s work?
Effective communication answers these questions with honesty and optimism, helping supporters understand not only the necessity of change but also the opportunities it presents.
By framing change as an intentional step toward long-term sustainability and impact, nonprofits can inspire confidence, rally support, and turn challenges into moments of growth and transformation.
To give you a starting point, we’ve compiled expert-built templates and examples to support your communications during times of change. Download the change communication playbook to pick and choose the templates, sentences, or phrases that work for your circumstances. We hope this helps your organization more easily navigate change, foster trust within your community, and inspire greater impact.
Your trusted partner
We’re in this together. Explore our library of resources designed to help your nonprofit navigate uncertainty with confidence. From ready-to-use donor communication templates to strategic fundraising guidance, and tips to help you build comprehensive impact reports, Bonterra equips you with the tools you need to sustain and grow your mission.
If you’re not already a Bonterra customer, connect with our team today to learn how we can help you build a more sustainable future and strengthen your organization for the road ahead.
