LGBTQ+ Victory Fund and Social Driver

The LGBTQ Victory Fund partnered with Social Driver and Bonterra Donor Engagement’s Development and Digital solutions (formerly EveryAction) to revamp their website and processes and support a digital marketing and fundraising campaign that aimed to increase support for LGBTQ+ candidates in the 2020 elections. By utilizing targeted digital advertising, personalized email communications, and a user-friendly donation platform, the campaign was able to reach and engage a diverse audience of supporters and donors. The Victory Fund’s partnership with Social Driver and Bonterra Development and Digital  highlights the importance of utilizing data-driven and personalized digital strategies to engage supporters and drive fundraising efforts.