So Others Might Eat (SOME) supports Washington, D.C. residents experiencing homelessness and poverty. The interfaith, community-based organization helps with immediate daily needs like food, clothing, and healthcare and long-term needs like affordable housing, counseling, addiction treatment, and job training.
Customer profile
- Vertical: Health and human services
- Product: EveryAction
- Sector: Nonprofit
When it comes to email, SOME already had a robust program in place that was generating engagement and revenue for the growing nonprofit. They needed email tools that would further streamline the processes they already had in place and help them grow their fundraising even more.
SOME turned to EveryAction and never looked back. Now, sending emails is easy, they have deep analytics to refine campaigns, and the Optimized Ask feature has revolutionized their fundraising.
Powered by EveryAction’s predictive analytics capabilities, Optimized Ask maximizes fundraising by targeting donors with personalized ask amounts based on machine learning algorithms and that specific donor’s giving history.
To compare Optimized Ask’s effectiveness to previous email campaigns, SOME did an A/B test. The Optimized Ask emails outperformed across the board:
It just goes to show how predictive analytics technology can take strategic email fundraising to the next level. By using the Optimized Ask feature, the SOME team was able to:
- Ultimately quadruple the average amount raised per donor who clicked their call-to-action
- Identify the donors on their list who were ready to upgrade their gifts
- Ask them for a targeted and personalized amount
