With a goal of maximizing the results driven by their existing email fundraising program, interfaith service organization SOME partnered with Bonterra Fundraising (formerly EveryAction) to test the platform’s Optimized Ask Amount feature.
When compared to the average results of similar emails, the email sent using Optimized Ask Amounts saw increased outcomes across the board, including a 36% increase in amount raised per email opened, 74% of previous donors upgraded their donation in response to the optimized ask amount, and even a 301% increase in amount raised per click.
