Every year, GivingTuesday is a chance for nonprofits across the world to collectively raise millions of dollars, run thousands of hours of volunteer programs, and access deep generosity from committed supporters — but any successful GivingTuesday campaign needs a data-informed starting point.

How can you use last year’s results to fuel this year’s campaign?

Check out this webinar where Bonterra’s senior vice president for data analytics Ben Miller dives into the data from GivingTuesday 2023. Together, we will:

• Discuss the changing nuances of supporter behavior.
• Share effective mixes of fundraising and outreach channels.
• Reveal optimized solicitation techniques to boost your nonprofit's success.

You’ll leave with actionable, data-informed insights to refine your fundraising approach for a strategically-important time of year.