Many nonprofits wrap up their LYBUNT (last year but unfortunately not this year) campaigns by Dec. 31, dropping donors who haven’t renewed to SYBUNT (some year but unfortunately not this year) status. While we understand that impulse, we’ve seen that ending these campaigns prematurely could lead to missed opportunities for re-engagement.
Check out this webinar and learn how to use Bonterra Fundraising and Engagement Pro to turn those LYBUNT donors into this-year donors:
- Utilize automation to simplify re-engagement: Learn how to easily pull lists and automate follow-up campaigns, helping you reach donors easily and inspire action.
- Track and report on re-engagement success: Get insights on how to leverage built-in reporting tools to measure campaign performance and donor retention rates.
- Keep your donors coming back beyond year-end: Discover strategies to keep donors engaged well beyond typical year-end deadlines, and get last year’s donors to come back.
Together, we can inspire lapsed donors to give again and make your year-end campaign work harder for you in the months ahead.
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