Fundraising Data and Analytics

Bonterra Fundraising and Engagement was built by experts to help nonprofit staff save time and build up strong relationships with supporters. Automation is a great way to help busy teams spend less time on repetitive tasks and more time on building relationships. For example, our automations functionalities and easy-to-use drag and drop email builder allow fundraisers, communications managers, and volunteer coordinators to build welcome series emails, automate adding and removing codes to supporter records, assigning staff and follow-ups, and more. This not only makes your data more accurate and actionable, but it supports the efficacy of your fundraising programs too.

Built with fundraisers’ needs front and center, our tools are designed to help staff save time and raise more for the mission. For example, busy development teams can easily create email welcome series designed to help new contacts move from general supporters to sustaining donors. At that point, self-service pages empower those donors to manage their own information and donation levels, which safeguards precious donor revenue and liberates staff and donors alike from needing to connect in real time to update their payment or contact details. Lastly, our predictive analytics-driven models inform staff of the best opportunities to ask donors to upgrade their gifts and take their loyalty to the next level — all without manual work or calculations from your team. 

The importance of utilizing fundraising data and analytics for nonprofit organizations is to enhance their fundraising strategies and maximize impact. By effectively collecting, analyzing and leveraging data, nonprofit leaders can gain valuable insights into donor behavior, campaign effectiveness, and overall outcomes. Empower your decision making process, boost performance, and enhance efficiency through data-driven strategies.

A fundraising database is a tool for any nonprofit organization that wants to build and maintain relationships with its donors, track its fundraising activities, and measure its impact. A fundraising database plays a crucial role for nonprofits aiming to nurture donor relationships, monitor fundraising efforts, and gauge their overall impact.

For the last 20+ years, Network for Good has helped more than 8,000 small to medium sized nonprofits build their supporter base. Known for its easy-to-use software and accessible fundraising coaches, Network For Good has always provided the technology and expertise nonprofits need to fundraise and manage donors.

Network For Good is now part of the Bonterra family as “Bonterra Fundraising Essentials.” This new packaging for Network For Good doesn’t just retain everything that made it the industry leader for small and medium nonprofit fundraising – it deepens and sharpens that focus. Fundraising Essentials is the simplest, most holistic and most powerful packaging of Network For Good software to date. And it will only get better. As Network for Good joins a platform with over 20m profiled supporters and 640 million daily transactions, our vision is to continually make the nonprofit experience easier and the supporter experience more intelligent.