There are two inconvenient truths of traditional fundraising: First, as a sector, we still place too much emphasis on one-time gifts. Second, traditional monthly giving is broken. We think there’s a very strong case for a new type of recurring giving that combines the best of monthly giving and what for-profit subscription companies already know about consumer (or donor, in this case) behavior – Subscription GivingSM.
Nonprofits want to escape the endless cycle of donor acquisition, increase donations in order to sustain programming, and build stronger donor relationships. Donors want to do good in their communities, understand how their money funds important work, and receive a steady stream of engaging content that makes them feel needed, appreciated, and…good. Subscription GivingSM allows both donors and nonprofits to get what they want. Download our guide to Subscription GivingSM to learn more.
