Impact playbook: GivingTuesday

Celebrated on the Tuesday following Thanksgiving (in the U.S.) and the widely recognized Black Friday and Cyber Monday shopping events, GivingTuesday marks the formal beginning of the giving season. On that day, companies rally their employees to give gifts of time, money, skills, goods, and advocacy, in an effort to show that everyone has something to offer and that every act of generosity counts. Whether this is your first GivingTuesday or you’re a seasoned professional, our comprehensive guide contains everything CSR leaders need to launch a successful GivingTuesday initiative.