Like many foundations, Essentia Health experienced a dramatic shift in fundraising in 2020. Moving away from an in-person Gala, they embarked on hosting a Giving Day event, and never looked back!
Giving Days are high-impact digital events that enable you to reach new donors and foster a community that cares.
In this webinar recording, healthcare fundraising experts LeAnn Mouw from Essentia Health Foundation, and Beth Hatcher from Beth Interactive Inc. discuss:
- Essentia Health Foundation’s shift to Giving Days
- Marketing and outreach strategies
- How The Gift Goes On grew substantially in 2021
- Giving Day return on investment
- How to make GivingTuesday work for healthcare
