Your donors are not one-dimensional people, and your engagement strategy shouldn’t be either. We held an exclusive Q&A with ParsonsTKO CEO, Tony Kopetchny, to hear about the Engagement Architecture methodology, and what results you can expect as your architecture matures.
Watch this 45-minute interactive interview to learn:
- How to build a unified, multi-dimensional donor engagement strategy
- The Engagement Architecture methodology and its top use cases
- Tips to get your organization’s leadership on board
- What your next steps should be to work toward unified donor engagement
