It’s high time for nonprofits to take a cue from Netflix and start implementing a subscription-based purchasing model. Why? Because Subscription Giving™ works! In this guide by Bonterra Donor Engagement’s Guided Fundraising solution (formerly Network for Good), we summarize the benefits of subscription giving, then outline the pilot program we launched with 50 small to mid-sized nonprofits to test its effectiveness, analyze the results, and provide personal testimonies from pilot program participants.
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