Peer-to-peer fundraising powers Cure SMA’s growth

Background

Cure SMA charges toward a world where everyone impacted by spinal muscular atrophy (SMA) can lead independent, successful, and fulfilling lives.

Challenges

To say Cure SMA’s previous fundraising software was clunky is an understatement. Staff constantly uncovered issues, which meant that they didn’t trust the quality of their data and they were distracted from strategizing around fundraising. The team just didn’t see the software keeping up with their plans to scale up.

Outcomes

• Grew fundraising through peer-to-peer, livestreaming, and mobile fundraising features.
• Ensured high quality data by choosing a solution that integrates seamlessly with the team’s new CRM.
• Created a cohesive brand through DonorDrive’s event websites which could evolve with their changing needs.

Cure SMA selected DonorDrive as their peer-to-peer fundraising platform to host programs including their national Walk-n-Roll event series, endurance events, DIY fundraising, livestream fundraising, memorial and tribute giving, and one-time and recurring giving programs.