Bonterra EveryAction

Make smarter decisions with advice tailored to your mission, fundraising goals, and donor data, backed by anonymized insights from over 90,000 campaigns. Bonterra Que reviews your performance trends and peer benchmarks to recommend high-impact actions your team can take immediately.

• Get strategic recommendations based on your donor data, past campaign performance, and what’s working for other organizations like yours.
• Generate a complete campaign from insight to launch with focus areas like mid-level growth, major donor retention, campaign diversification, and more.
• Remove the guesswork with recommendations grounded in real data, peer insights, and tested results.

Create highly targeted supporter segments in seconds to increase response rates and improve retention. No more manual list pulls or complex queries. Just describe who you want to reach, and Bonterra Que builds precise audiences using giving behavior, engagement history, and interests.

• Use simple prompts like, “Show me lapsed mid-level donors likely to reengage” and Que interprets your intent and builds from there.
• Easily refine and save segments to activate across channels, saving time and driving higher response rates.
• Review the logic behind every segment so you’re sure you’re reaching the right supporters.

Generate on-brand, personalized emails that are aligned to best practices and optimized for your target segments — freeing up your team to focus on strategy.

• Build supporter emails that reflect your organization’s brand, voice, tone, and campaign goals, ready to review and edit in real time.
• Use performance data from thousands of campaigns and your organization’s own performance to improve email relevance, engagement, and consistency.
• Reduce turnaround times and streamline processes while maintaining brand alignment and supporter trust.

Enable your team to launch fully branded, mobile-optimized donation forms in minutes, built using benchmarks and insights from the largest data set in social good.

• Reflect your brand, campaign goals, and supporter behaviors with layouts designed to convert.
• Develop forms based on best practices from 90,000+ fundraising campaigns across the Bonterra ecosystem.

Turn performance signals into clear next steps. Que surfaces the trends that matter most, explains what’s driving them, and shows what could change if you act with visuals you can share with leadership.

• Spot risks and opportunities earlier than standard reports.
• See what’s happening, why it’s happening, and what to do next.
• Align your team and leadership with clear, board-ready insights.

Scale relationship-based fundraising without adding staff. Que helps your team understand donor context at a glance and recommends the right follow-up at the right time, so stewardship becomes consistent across your full donor file.

• Understand a donor’s relationship, engagement, and giving context.
• Get recommended next steps grounded in donor behavior and history.
• Strengthen retention with timely, personal follow-up across donors, not just to major and high-touch segments.

Spend less time fixing your database and more time fundraising. Que identifies duplicate records, merges high-confidence matches, and flags anything uncertain for review with an audit trail you can trust.

• Reduce manual cleanup and repeated deduping.
• Increase confidence in lists, reports, and segmentation.
• Keep data trustworthy as your file grows.