Habitat for Humanity of Madison County

Habitat for Humanity Madison County overcame a decline in donations by partnering with Bonterra Donor Engagement’s Guided Fundraising solution (formerly Network for Good) to implement a multi-channel fundraising strategy. Through personalized email campaigns, direct mail, social media, crowdfunding, and storytelling, they were able to increase donations by 18%, improve donor retention rates, and increase recurring gifts. Their success highlights the importance of utilizing effective fundraising strategies and engaging donors to make a greater impact on those in need.