IAAM + Raise HECK + CCAH

The International African American Museum (IAAM) partnered with Bonterra Development (formerly EveryAction) to grow their membership program, resulting in a significant increase in membership revenue and engagement. With the Bonterra Development solution’s targeted email, personalized messaging, and user-friendly solution, IAAM reached and engaged a broader audience, grew the museum’s membership list by over 300%, and saw an over 200% return on ad spend.