“One part of the challenge is overcoming what experts have coined as ‘donor fatigue.’
“The past years have seen more hands seeking fewer dollars, and in 2024 Giving Tuesday comes hot on the heels of an election year that saw a record number of solicitations from both sides of the aisle,” Ben Miller, SVP of Data Science and Analytics from Bonterra, explained.
“While concerns about donor fatigue and its impact on Giving Tuesday persist, the data tells a different story: donors are eager to support causes they care about. Nonprofits have a prime opportunity to tap into this generosity and connect with their donors and their passions,” Ben added.
One particularly potent way to combat donor fatigue is to avoid one-off calls and instead build lasting relationships where Giving Tuesday is just one opportunity among many.”
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