“And data shows people who donate on Giving Tuesday continue to do so at higher rates, likely because the annual day’s inundation of donation requests kick-starts a complex selection process in the mind of the giver, said Ben Miller, a data analyst and senior vice president with the fundraising software company Bonterra Tech.
And while the late infusion of cash is welcome, it’s the year-round giving that provides stability for nonprofits.
“This year we’ve doubled the number of monthly donors who contribute to this fund, and the majority of those donors are from Washoe County,” said Sean Hill, CEO of Sierra Nevada Journeys, which works to make outdoors and STEM education more accessible to local youth.”
To read the full article, visit RGJ.com
