“Giving Tuesday is coming up, and it’s time for nonprofits to start reaching out to request donations. But after a strenuous election season during which donors have been giving left and right, are people ready to respond to more solicitations? And what can nonprofits do to make sure they meet their income needs for the end of the year?
Several experts have weighed in to discuss the current environment and how nonprofits can thrive this year.
Despite potential election ‘donor fatigue,’ nonprofit donations may increase
Many people donated during the recent presidential election—but they may still be interested in donating to their favorite charity this winter. They might even donate more than usual, according to Ben Miller, senior vice president of data science and analytics at Bonterra, a social good tech company.
“Because [certain] topics [are] very much at the center of politics,” he says, “people who are supporting candidates who are trying to protect [certain] rights also similarly support organizations in that same regard.” Now is a good time to help those nonprofits do well.
Don’t shy away
While soliciting may feel intrusive, for-profit corporations don’t have a problem regularly marketing and asking people to buy their products, Miller explains. Similarly, nonprofits shouldn’t shy away from asking for support, especially if what they are doing benefits people and the world.
“If you’re doing good, you should never feel guilty about asking someone to give,” he adds.”
To read the full article, visit Success Magazine
https://www.success.com/nonprofit-fundraising-goals-giving-tuesday/
