The beginner’s guide to fundraising

Every great nonprofit fundraising campaign can be broken down into seven steps:

1. Determine your purpose
2. Set a clear goal
3. Plan your campaign activities
4. Build campaign assets and set deadlines
5. Craft a strong appeal
6. Make it easy to give
7. Focus on the follow-up

In the beginner’s guide to fundraising, we walk you through each of these steps and show you some tricks to boost your fundraising and keep more donors over the long term. Once you get one campaign down and put several more on the calendar over the course of the year, you’ll have a fundraising plan.

Let’s get started.