How to write amazing fundraising appeals

To raise more money online, you need a great appeal that grabs donors’ attention and inspires them to give. But how do you
create fundraising letters that stand out from the pack? We’ve got you covered in this guide by Bonterra’s Guided Fundraising solution (formerly Network for Good). In this guide, we outline practical tips for focusing on the key things donors want to know including how to tell a compelling and effective story, crafting an irresistible call to action, and simple tactics for improving donor conversion and increasing your average gift size.