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Template: Write an amazing fundraising appeal

This guided template will help you create an appeal that tells an effective story, converts more donors, increases gift sizes, and makes a personalized ask. 

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If you want to raise more money for your nonprofit, you’ll need a well-crafted appeal to grab donors’ attention and drive donations. But busy fundraisers shouldn’t need to start from scratch. 

Take the guesswork out of writing a strong direct mail or online fundraising appeal letter with our fillable template featuring baked-in best practices and expert tips for using your fundraising software to support your ask. Save time and give supporters a great experience while telling a compelling story, improving conversion, and even increasing gift sizes.

    Fundraising
  • Template
  • Nonprofits
  • Digital communications & marketing
  • Fundraising ideas