The 30 days before GivingTuesday decide everything. This free checklist walks you backward from Dec. 1, one countdown window at a time, in the order experienced CSR teams actually run them.
What’s inside:
Five phases, mapped to your real runway:
- Days 30-25: Lock your architecture. Confirm goals, match ratio, and partners in writing, and test your platform before anything ships.
- Days 24-19: Design for every persona. Reach the occasional and never-engaged employees, not just your reliable openers — including deskless and remote teams.
- Days 18-13: Activate your ERGs. Turn your highest-leverage distribution channel into owners, not order-takers.
- Days 12-6: Build your cadence and matching moments. Schedule every send and every match trigger before the week of.
- Days 5-1: Set up measurement before you need it. Define your metrics and format last year’s baseline so results are ready to run, not rebuilt.
Whether you’re 30 days out or already inside the window, start at the top and work the sequence.
